Sunderland Football Club want to sign a lot of partnership deals with African sides, the club announced at the African Football Executive Conference.
The English Premier League side have a deal with Ghana Premier League giants Asante Kotoko
Sunderland chief executive Margaret Byrne said: ''Sunderland want to become the peopleââ¬â¢s club in Africa.
"The first step is making people aware of what a great football club we are, what we stand for and what we are about. Itââ¬â¢s making people realise that there are more than just two or three clubs in the Premier League."
Personalities attending the African Football Executive are deputy sports minister Gert Oosthuizen, Safa chief executive Robin Petersen.
Former director of international relations at Fifa Jerome Champagne, Fifa development office Ashford Mamelodi, SuperSport head of Africa Gary Rathbone.